Afloat is a quirky brand for those looking for dairy alternatives that are delicious and sustainable. A beverage brand concept that includes two or more packages, visual elements, and retail packaging for dry products. Afloat was made to create a brand that is eco-conscious from its product to its packaging.
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Branding
Afloats branding needed to convey a feeling of lightness and quirk. Where most people wouldn’t see oats as something to get excited over, giving the brand a personality would introduce an new way to look at oat products.
Afloats branding needed to convey a feeling of lightness and quirk. Where most people wouldn’t see oats as something to get excited over, giving the brand a personality would introduce an new way to look at oat products.
Concept + Materials
Afloat was created with a vegan and non-dairy audence in mind. To acheive this an understanding of the brands environmental impacts from the materials was enphisized in a fun and inviting manner.
Afloat was created with a vegan and non-dairy audence in mind. To acheive this an understanding of the brands environmental impacts from the materials was enphisized in a fun and inviting manner.
Packaging Views
© 2021 Kurt Bettencourt