Kurt Bettencourt

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Graphic Design


01 Afloat

          Brand & Packaging

          October 2020
          Student work

Afloat is a quirky brand for those looking for dairy alternatives that are delicious and sustainable. A beverage brand concept that includes two or more packages, visual elements, and retail packaging for dry products. Afloat was made to create a brand that is eco-conscious from its product to its packaging.

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Afloats branding needed to convey a feeling of lightness and quirk. Where most people wouldn’t see oats as something to get excited over, giving the brand a personality would introduce an new way to look at oat products.

Concept + Materials

Afloat was created with a vegan and non-dairy audence in mind. To acheive this an understanding of the brands environmental impacts from the materials was enphisized in a fun and inviting manner.

Packaging Views

© 2021 Kurt Bettencourt