Afloat is a quirky brand for those looking for dairy alternatives that are delicious and sustainable. A beverage brand concept that includes two or more packages, visual elements, and retail packaging for dry products. Afloat was made to create a brand that is eco-conscious from its product to its packaging.
Click image(s) to enlarge
![](https://freight.cargo.site/t/original/i/228ef216232c18bc0c2b71b04222111e14dc34bc49ebb7d7f69dc7df1a90d2e4/Screen-Shot-2021-03-15-at-11.57.00-AM.png)
Branding
Afloats branding needed to convey a feeling of lightness and quirk. Where most people wouldn’t see oats as something to get excited over, giving the brand a personality would introduce an new way to look at oat products.
Afloats branding needed to convey a feeling of lightness and quirk. Where most people wouldn’t see oats as something to get excited over, giving the brand a personality would introduce an new way to look at oat products.
![](https://freight.cargo.site/t/original/i/50bb4d9ff15db71d67970bc54da124ffc1a683a934a9e2f0baca03b0dd414d90/Screen-Shot-2021-03-15-at-11.58.55-AM.png)
Concept + Materials
Afloat was created with a vegan and non-dairy audence in mind. To acheive this an understanding of the brands environmental impacts from the materials was enphisized in a fun and inviting manner.
Afloat was created with a vegan and non-dairy audence in mind. To acheive this an understanding of the brands environmental impacts from the materials was enphisized in a fun and inviting manner.
![](https://freight.cargo.site/t/original/i/17edab1e8588ff558613bd15b2e5c23496b71517371591a7feb09758fc464088/Screen-Shot-2021-03-15-at-11.58.47-AM.png)
Packaging Views
![](https://freight.cargo.site/t/original/i/01b3e7d317ea509c89369b88003236c23c553d1cb9a524cfe24912d27b07d675/Screen-Shot-2021-03-15-at-11.58.27-AM.png)
![](https://freight.cargo.site/t/original/i/a934c3a408d7b5b6a0f349a990d75a3e1c92ed3e8baf966244f73d4f06a44f1f/Screen-Shot-2021-03-15-at-11.58.20-AM.png)
![](https://freight.cargo.site/t/original/i/36ec580c5ccf69aecd22a6da8b2ddb86701da1a23375464342debe833639dfdf/Screen-Shot-2021-03-15-at-11.58.36-AM.png)